Mobile B2B Marketing
A free B2B marketing Webinar from White Horse will be held on June 29th. The Webinar is called B2B + M=ROI, and it will focus on mobile B2B marketing opportunities. The theme is that expediting the development of mobile websites to meet the needs of B2B decision makers can lead to increased sales. B2B companies in general are not developing mobile websites optimized to meet the needs of B2B executives.
Given that over half of all senior executives use a mobile device as a primary communication tool, this is an opportunity that's being missed by many companies. According to a recent study by Nielson, many business websites which are not optimized for mobile devices fail to function properly. For this reason, White Horse recommends that B2B marketers focus on optimizing their mobile websites to gain a competitive advantage as mobile business traffic continues to surge.