institut-du-referencement-com

© epSos.de

A free B2B marketing Webinar from White Horse will be held on June 29th. The Webinar is called B2B + M=ROI, and it will focus on mobile B2B marketing opportunities. The theme is that expediting the development of mobile websites to meet the needs of B2B decision makers can lead to increased sales. B2B companies in general are not developing mobile websites optimized to meet the needs of B2B executives.

Given that over half of all senior executives use a mobile device as a primary communication tool, this is an opportunity that's being missed by many companies. According to a recent study by Nielson, many business websites which are not optimized for mobile devices fail to function properly. For this reason, White Horse recommends that B2B marketers focus on optimizing their mobile websites to gain a competitive advantage as mobile business traffic continues to surge.

Read More

© some_communication

Social media provides another channel for B2B marketing that can be very beneficial. Many B2C companies have been quick to embrace social media marketing to build brand awareness and introduce new product offerings to consumers. However, using social media in a B2B context requires a very different approach.

ROI on social media marketing investment is difficult to calculate, and many marketers don't even try to measure it for this reason. Yet it is very important to set goals at the outset of any social media campaign and find metrics by which to measure progress toward these goals. When integrating social media into an overall marketing strategy, you should ask yourself what can be gained from the medium and to make sure your expectations are realistic. Facebook and Twitter are best for improving your customer service, while LinkedIn is best for business recommendations and networking.

Read More

© bade_md

The MarketingProfs B2B Forum in Boston provided some great insights into B2B marketing on topics like sales and marketing alignment, lead generation and social media. One of the key takeaway themes for companies engaged in B2B marketing is to engage your prospects based on behavior rather than just demographics.

The study of psychology informs a lot of marketing research, and it's wise to keep basic human behavior in mind when developing marketing communications. Rather than just focusing on functionality and features, your marketing should offer solutions or problems and appeal to to prospects on both a rational and emotional level. It' s also important to use multiple channels to reach your buyers, including social media, direct mail, email and mobile marketing. Your goal of your marketing should always be to appeal to the buyer on their terms.

Read More